The Ultimate Squarespace SEO Guide for your Photography Business
Before building two exceptional photography studios in Los Angeles, Lauren Engel successfully orchestrated SEO strategies for some of the world’s most prominent brands, including Disney, National Geographic, HYPEBEAST, and Hulu. In this course, you’ll learn Lauren’s proven approach to building a strategic online presence, pleasing the algorithm, and landing on the first page of Google. After just a few short lessons, you’ll have the skills to rank high and land new clients.
Meet your instructor
Lauren Engel's professional journey has been diverse and dynamic, showcasing a transition from analyzing digital media campaigns for major corporations to her current role as a architecture, interiors, and real estate videographer and photographer based in Los Angeles.
Her career began with internships at Comcast NBCUniversal and Interpublic Group, where she gained experience in analyzing and optimizing digital advertising and media campaigns for Fortune 50 companies. Graduating from Northeastern University with a degree in International Business further enriched her skill set.
Moving on to HYPEBEAST, a globally recognized media company focused on culture and lifestyle, Lauren initially served as a data analyst before taking on the responsibility of leading SEO initiatives for all seven websites across five international offices.
Later, Lauren joined Disney's Disney Media and Entertainment Division, where she contributed her expertise to enhancing SEO for brands such as the Oscars, ABC, National Geographic, Hulu, and Disney+.
Who is this course for?
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This course is designed for photography businesses who are hosting their website on Squarespace. Although the contents of this course could be applied to businesses whose websites are hosted elsewhere, our walkthroughs and examples are showcased on Squarespace.
A seperate Squarespace subscription is required. This SEO course does not include a Squarespace subscription.
Example Curriculum
- Enter The Spider Web - Defining SEO (1:29)
- Knowing Your Target Audience - Broad & Specific Searches (1:08)
- Leveraging (Free) Tools for Finding Keywords (1:12)
- Use your H1, H2, Paragraph Text to Your Advantage (2:25)
- Image File Size, Compressed Images, Image Names, and Alt Text (1:44)
- Why Alt Text is so Important and Where to Put It (4:48)
Curated Keyword Research and SEO Checklist PDF
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The SEO course includes a free PDF encompassing keyword research insights and a SEO checklist. We curated over 40 must-have keywords that photographers in real estate, architecture, and interiors need in order to begin ranking well. We used our paid tools to find these keywords so you don't have to pay for anything extra.
