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SEO Course for Architecture and Interior Photographers

Introduction by Lauren

Meet Your Instructor + Downloadable PDF Guide (3:25)

Introduction to SEO Fundamentals

Enter The Spider Web - Defining SEO (1:29)
Knowing Your Target Audience - Broad & Specific Searches (1:08)
Leveraging (Free) Tools for Finding Keywords (1:12)
Use your H1, H2, Paragraph Text to Your Advantage (2:25)
Image File Size, Compressed Images, Image Names, and Alt Text (1:44)
Why Alt Text is so Important and Where to Put It (4:48)

Before You Publish

Example Google Search (0:52)
Adjusting Your Squarespace Site (4:17)

Making Subtle Backend Tweaks (100% Necessary)

Adding a Browser Icon (0:29)
Adding Social Sharing Images (1:31)
Creating a Custom 404 Page (1:36)
Ensure SSL is Enabled (0:43)
Checking URL Slugs (1:25)
Location Information (2:39)
Enable Pages (0:22)

Analytics, Indexing and Best Practices

Google Search Console (2:28)
Google Analytics (3:04)
Request that Google Indexes your site (1:23)
Verify your site with Bing webmaster tools (1:08)
Content Best Practices (8:29)

You Did It!

Closing (1:07)

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