Shifter Summit 2024

In March of 2024, over 100 photographers from all over the world gathered inside of a small renovated church in Nashville, TN to learn from some of the best in the industry. Now you can gain this insight from the comfort of your home.


What is all covered in these talks?


Proper Licensing and Contracts: Learn the importance of clear licensing agreements and contracts to protect your rights and ensure fair compensation. Dive into detailed contracts covering usage rights, cancellations, and post-production timelines.

Client Relationship Management: Master the art of effective communication with clients, from discussing pricing to understanding project scope. Build trust and foster mutually beneficial outcomes through transparent estimates and proactive engagement.

Copyright Enforcement: Discover how to register your work quarterly and enforce your copyrights effectively. Proactively protect your creations from infringement and seek appropriate compensation when necessary.

Navigating Client Inquiries: Gain insights into filtering out serious clients from casual inquiries and initiating productive discussions. Learn to outline rates and expenses upfront to streamline the client engagement process.

Utilizing Representation and Resources: Explore the benefits of working with reputable representatives and agencies for larger projects or complex negotiations. Leverage valuable resources for estimates, negotiations, and contract management to maximize your earning potential.

Portfolio Curation: Build a strong portfolio that showcases your technical skill and artistic vision. Learn the art of maintaining a focused portfolio and updating it with fresh content to keep clients engaged.

Emotion in Photography: Understand how to infuse emotion into your architectural photography, accurately representing the feeling of each environment. Learn techniques for careful composition and lighting to evoke diverse emotional responses.

Versatility and Adaptability: Discover the importance of flexibility in your approach to photography projects. Adapt to client preferences while advocating for your artistic vision, capturing diverse shots to meet client needs effectively.

Personalized Pitching: Master the art of tailoring pitches to editors and clients, increasing your chances of getting noticed. Learn effective follow-up techniques to establish relationships and secure publication opportunities.

Navigating Editorial Budgets: Navigate the challenges of negotiating media licensing for photography in a landscape of dwindling editorial budgets. Educate clients about usage rights and set clear expectations to optimize visibility for your work.

BUSINESS
  • Proper Licensing and Contracts
  • Managing Client Relationships
  • Utilizing Representation and Resources
  • Navigating Client Inquiries
  • Navigating Editorial Budgets


CREATIVITY
  • Emotion in Photography
  • Attention to Detail
  • Portfolio Curation
  • Versatility and Adaptability
  • Creating Narrative and Emotion


DEVELOPMENT

Enforcing Copyrights

Personalized Pitching

Building Relationships

Transition to Independence

Continuous Improvement and Adaptation


Contents

  Introduction
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  Bryan Sheffield - Pricing & Negotiating: Architecture & Interiors Photography
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  Kendall McCaugherty - The Intentional Frame
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  Alexandria Abramian - Becoming A Photographer / Publicist Hybrid
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  Doublespace - The Intentional Frame
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  Tanveer Badal - Blending Hotel & Travel Photography
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  Lisa Petrole - Interior Photography for Advertising Clients and Business Success
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  Shifter Summit Committee - Real-World Practices for Acquiring New Clients
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  Simon Devitt - We Trust our Eyes too Much
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days after you enroll

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